RFM — Customer Segmentation
who buys, when and how much
“Every customer in the right place”
Classifies the customer base by recency, frequency and monetary value, highlighting who deserves priority attention. Reading by segment replaces the single average-ticket yardstick, which hides different behaviors. Useful for CRM and marketing teams that already keep an organized order history.
Navigation
- Overview
- Segments
- Recency & Frequency
Typical filters
- Year
- Month
- RFM Segment
Suggested data sources
- CRM
- ERP (orders)
- E-commerce platform
Decorative elements
