Digital Marketing 360
acquisition and conversion
“From click to customer”
Links media investment, funnel behavior and the conversion recorded in the CRM. It avoids judging a campaign only by platform metrics, which rarely match revenue. Recommended for operations running paid media and sales in separate systems.
Navigation
- Overview
- Funnel
- Campaigns
Typical filters
- Year
- Month
- Channel
- Campaign
Suggested data sources
- Web analytics / ad platforms
- CRM
- Media plan spreadsheet
Decorative elements
