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Marketing & Mercado

Churn — Customer Retention

who left and why

Preventing costs less than winning back

Cross-references the cancellation rate with the stated reason, helping tell avoidable churn apart from decisions outside the product's reach. The churn-risk view flags accounts likely to cancel before it happens. Aimed at businesses with recurring revenue and structured billing.

Cover artwork of the Churn — Customer Retention Template

Navigation

  • Overview
  • Cancellation Reasons
  • Churn Risk

Typical filters

  • Year
  • Month
  • Segment
  • Reason

Suggested data sources

  • CRM
  • Billing/subscription system
  • Cancellation survey

Decorative elements

Decorative element 1 of the Churn — Customer Retention Template
Decorative element 2 of the Churn — Customer Retention Template
Decorative element 3 of the Churn — Customer Retention Template

Other Templates